Techniques to optimize app store

In today’s digital world, there are many mobile applications which are in the race. In various app stores like Google Play, iTunes, Windows Store etc, there are thousands of apps which are competing to get ranked.

There are lots of people in the field of mobile apps development NYC. Among these also, there is a throat cut competition in iOS, Android and windows app development as these are the operating systems people are using more.

So the question is - how to get rank to our app in the app store? App Store Optimization is the solution for this. Below I am giving the best strategies to do ASO and to get traffic to your app in the app store.

Best Practices to Optimize App Store:

•                Use of important keywords in app title – The keyword placed in title should be one of the most searchable keywords. It is very helpful to improve the search rankings of your app. According MobileDevHQ report, only 16% apps in app-store having keyword in their title, remaining 84% apps didn’t use keyword in title.

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•       Tracking of keywords – Only use of keywords is not sufficient. It needs always tracking the keywords to know the app position. Google’s Mobile App Analytics, Mopapp, and MobileDevHQ are some free app analytics tools.

•  Number of Downloads – The number of downloads attracts the users towards the app. App reviews and ratings, social media can be used effectively to promote the app, which will results in the increased number of downloads.
•  Ratings/Reviews – It plays very important role which one should consider, as users read reviews and check ratings before downloading any app. So keep an eye on the reviews your app getting, and try to work on negative reviews by solving users’ issues. Encourage happy customers to write reviews and share their recommendations for your app.

There are some tools to track and analyze reviews. Appbot is helpful to track the reviews in Google Play, iOS and Amazon and can post them on Zendesk, HipChat, Slack, Trello, or have a facility to send them daily via email to you

•   App Icon – The first impression of your app is an app icon. It should be simple but should reflect what your app is about. Complex icons can’t be properly visible on smaller devices, and it should be avoided.
•   Screenshots – Screenshots are also one of the first thing visitor will see about your app. The first 2 screenshots are most important, as they are visible while scrolling in search results. Each screenshot must guide the visitor what facilities the app is providing. And there should be screenshots of important modules of your app with supplemental text. 
•  Preview Video – Preview video with highlighted key features also plays a crucial role in convincing the visitor. iOS app store and Google Play allow short videos.
•  Localization – It makes a huge difference. The feature of translating an app in different languages makes a great role in increasing the downloads.

Conclusion

            Remember ASO is not a onetime work. The people should do ASO continuously with the good practices. It will help to sustain in the competition of other apps and to get good traffic.

Need help for App Store Optimization?

If yes, Please reach FuGenX at fugenx.com or info@fugenx.com. FuGenX is the best mobile app development company Atlanta and also the award winning mobile app design company USA. We develop world-class mobile apps for iOS and Android platforms. We also help our clients in app store optimization to achieve significant app performance with result-oriented ASO strategy.