Techniques to optimize app store

In today’s digital world, there are many mobile applications which are in the race. In various app stores like Google Play, iTunes, Windows Store etc, there are thousands of apps which are competing to get ranked.

There are lots of people in the field of mobile apps development NYC. Among these also, there is a throat cut competition in iOS, Android and windows app development as these are the operating systems people are using more.

So the question is - how to get rank to our app in the app store? App Store Optimization is the solution for this. Below I am giving the best strategies to do ASO and to get traffic to your app in the app store.

Best Practices to Optimize App Store:

•                Use of important keywords in app title – The keyword placed in title should be one of the most searchable keywords. It is very helpful to improve the search rankings of your app. According MobileDevHQ report, only 16% apps in app-store having keyword in their title, remaining 84% apps didn’t use keyword in title.

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•       Tracking of keywords – Only use of keywords is not sufficient. It needs always tracking the keywords to know the app position. Google’s Mobile App Analytics, Mopapp, and MobileDevHQ are some free app analytics tools.

•  Number of Downloads – The number of downloads attracts the users towards the app. App reviews and ratings, social media can be used effectively to promote the app, which will results in the increased number of downloads.
•  Ratings/Reviews – It plays very important role which one should consider, as users read reviews and check ratings before downloading any app. So keep an eye on the reviews your app getting, and try to work on negative reviews by solving users’ issues. Encourage happy customers to write reviews and share their recommendations for your app.

There are some tools to track and analyze reviews. Appbot is helpful to track the reviews in Google Play, iOS and Amazon and can post them on Zendesk, HipChat, Slack, Trello, or have a facility to send them daily via email to you

•   App Icon – The first impression of your app is an app icon. It should be simple but should reflect what your app is about. Complex icons can’t be properly visible on smaller devices, and it should be avoided.
•   Screenshots – Screenshots are also one of the first thing visitor will see about your app. The first 2 screenshots are most important, as they are visible while scrolling in search results. Each screenshot must guide the visitor what facilities the app is providing. And there should be screenshots of important modules of your app with supplemental text. 
•  Preview Video – Preview video with highlighted key features also plays a crucial role in convincing the visitor. iOS app store and Google Play allow short videos.
•  Localization – It makes a huge difference. The feature of translating an app in different languages makes a great role in increasing the downloads.

Conclusion

            Remember ASO is not a onetime work. The people should do ASO continuously with the good practices. It will help to sustain in the competition of other apps and to get good traffic.

Need help for App Store Optimization?

If yes, Please reach FuGenX at fugenx.com or info@fugenx.com. FuGenX is the best mobile app development company Atlanta and also the award winning mobile app design company USA. We develop world-class mobile apps for iOS and Android platforms. We also help our clients in app store optimization to achieve significant app performance with result-oriented ASO strategy.

Things you need to know about Uber’s success story

Travis Kalanick and Garrett Camp had trouble in hailing a cab on a snowy Paris evening in 2008. And a simple idea came– tap a button, get a ride. As an effect, Uber services and mobile app officially launched in San Francisco in 2011.

The growth graph of Uber is eye catching as it expanded it to a new city every month from May 2011, including New York City, Chicago, Washington, D.C. Then it launched in Toronto, Canada and a 90-driver launch in London in 2012.

Now Uber completed its four successful years in London. But this journey was not easy, as every business has to go from a hard time to get success. App-driven businesses were trending that was what Uber embraced. Today all sorts of App-driven businesses are getting their mobile app developed from top mobile application development company New York to launch an innovative venture to the market.

Here are some of the issues Uber faced around the world –

Paris – In June 2015, France taxi drivers went on strike. They said that Uber is unfairly undercutting them, while the company claimed it is just because of badly organized market.

France’s Court of Cassation called for a constitutional review of language in the law. Uber France’s chief Thibaud Simphal said the company is contesting judicial rulings around France and winning.

Please visit App Developers USA as well as Applications for USA

Spain – In December 2014, Uber was temporarily suspended in Spain, as judge said Uber represented unfair competition. The Madrid commercial judge said that drivers of Uber lacked proper permits to transport passengers in Spain. After some days Uber shut down operations in Spain temporarily.

Again in March 2016, Uber was relaunched in Spain and the Uber‘s director for Southern Europe – Carles Lloret said “We want to be transparent with the government and we want to maintain a very open dialogue to see how we can build a regulatory framework in Spain that makes sense in both a European and a digital context”.

Netherlands – A Dutch court ordered Uber to stop their UberPop service that works with drivers who don’t have license. Though Dutch Transport Minister Wilma Mansveld relaxed Dutch taxi legislation to make it easier for new services to enter into the market, but not for the UberPop service, as Mansveld said that cars for UberPop service doesn’t meet all the criteria for taxis under Dutch law.

China – Chinese government banned private cars’ drivers from offering services through apps. Police raided Uber offices in southern city of Guangzhou, and found thousands of iPhones and other equipment used to run the Uber business. Also city’s transport commission said that Uber was operating an illegal taxi services without a proper business registration.

India – A top government official has said to ban Uber service as one of its driver was accused of rape in New Delhi.

Also the New Delhi police say if Uber is misrepresented the safety of its service then there will be the possibility of criminal charges against Uber.

US – The California Labour Commission ruled that Uber drivers should consider as a company’s employee, not as an independent contractor.

In San Francisco, an Uber driver accused of seriously injuring a bicyclist in a road-rage incident and then he was arrested.

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Success of Uber

Apart from these problems, Uber is successfully running in many big cities worldwide, because it understands the need of people and tries to overcome all the obstacles coming in their way of serving the customers. Uber grow their business from launching a small app in San Francisco to operating business in more than 300 cities worldwide. Their updated service and highly functional and easy to use app plays an important role in their success, as their business is mostly depended on their app.

Uber got historical growth in just five years. Now they are operating more that one million active drivers in more than 300 cities. Uber’s 32 year-old head of global operations in a wide-ranging – Ryan Graves said “Investors are betting on the future success and reach of the service. We've really never let them down”.

London is the 11^th city where Uber launches their app, but the they have written a success story in the way that no other taxi market had attempted to disrupt, and the result is Uber’s fourth birthday in London.

Do you want a successful app like Uber?

Smartphones has become essential in everyone’s life today. People want to get all services to their hand through mobile app. You can take the help of mobile app development company USA to develop a successful app.

FuGenX Technologies is the best mobile app development company New Jersey, Atlanta, New York and all over the USA. They have many years experience in developing such apps and they are giving the services from design and development to promoting your app on app store and to give you maximum benefits from your app.

You can visit FuGenX Technologies at http://fugenx.com/ or directly contact them at info@fugenx.com.

Mobile App – Key to a Real Estate Success

It is important to stay ahead in any business competition. Real Estate industry is highly competitive. Adopting mobile technology is the need to sustain in the race of other competitors. And mobile app developed by a good mobile app development company allows increasing brand awareness, creates easy way to do potential marketing about their products and services to a global audience.

How Mobile Technology benefits Realtors?

Mobile technology allows realtors to always in contact with vendors and clients. They can make use of text messages, emails, voice mail messages or calls. GPS and maps, also camera/ video technology in smartphones can help a lot to the realtors.

Smartphones (iOS, Android, BlackBerry, Windows Phone) have become the necessity for real estate businesses who want their business grow quickly. So, most of the real estate businesses take services by mobile application design companies NYC or New Jersey for incredible business performance.

Must functionalities in Real Estate App

·         Quick and easy search of properties based on real-time data.

·         Facility to contact real estate agents directly

·         Instant notifications about new offers as well as updates in existing ones.

·         Details in the form of images and videos.

·         ‘Add’ optionfor clients for selling/renting their house.

·         Appointment booking to avoid the hassle of calls and waiting in a queue.

·         Route map based on geolocation to help the customer to find the exact location of agency

These features I have mentioned for ease and comfort of the users. Depending on your requirement, you can add extra features, in which you can take the help of mobile app developing companies New Jersey or in your preferred area.

 Benefits of Mobile Technology for Real Estate Professionals

·     Appointment planning feature is useful to save call times and also will remind to the realtor ensuring not to miss a meeting.

·         Smartphones allows to take photos and to record videos which later can be shared with the backend team or buyers on their profiles on app or via email.

·         Also one can send secure messages and image/video sharing through app.

Also there are many benefits depending on the quality of the app. You can check with Realtor Connect App developed by FuGenX Technologies, mobile apps development company USA.                                                                                                                                                

Benefits for Customers

·         Easy searches allow quick information about location of the real estate agents.

·         Access to the images, videos and other details about property without contacting anyone.

·         GPS and map help to find the exact location of properties or agencies.

·         With notifications, the new properties for selling/renting can be updated

·         Create notification alert regarding any particular area or agent or type of property.

Conclusion

A well designed and well developed app can help in increasing the business by enhancing the customer experience. It will help to stand out from similar agencies. People prefer mobile apps for any activity in day to day life, so they will comfortable to use app from where they can fulfil their requirement without spending much time.

After all,every business depends on the customers’ satisfaction. So let’s take a step toward developing an efficient app for business to draw its success graph.

You can visit FuGenX Technologies - mobile apps development Atlanta at fugenx.com or can directly communicate at info@fugenx.com. FuGenX has a successful experience in real estate app development.