Today’s technology oriented world demands latest technology usage in every industry. In retail industry also, customers want to access information, deals, products and information, whether they are shopping online, or in the store. As consumers are increasingly digitally savvy and are expecting an Omni-channel retail experience. Retailers can give their customers interactive, immersive cross-channel shopping experiences with the convenience of online shopping in the store, with the help of Digital Signage.
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Digital Signage is an innovative way for customer engagement.Around 63 percent of people are reporting that digital signage catches their attention. So it is proved that if it is used perfectly, digital signage displays can be a success to the whims of customers.
Content is the Key
Most of the retailers focussed on the screen they used in the digital signage, but the secret is in the content displayed on the screen. Digital content is the first point that catches the attention of the customers.
So the content you display must be good. What do you mean by that? Well, first it all in the design. Digital signage with the complex design and difficult to read or understand at a glancecontent becomes worthless.Keeping these things in mind, here are some tips to keep your content easy, breezy and beautiful:
1. Create a story:The digital signage within your windows must tell the people passing by your store about the value what they will derive from walking through the doors, so that the passerscan be turned into your customers. This can be done with the help of images and videos.
2. Keep it simple: Using five great words will entice customers more than 10 mediocre ones. So it’s a thumb rule to keep things simple and attractive. Allow your message do the talking and use the eye catching colours and layout.
3. Compelling composition: Enticing visuals and compelling colours that complement each other can attract eyeballs and get more focus by people.
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Benefits of Digital Signage for Retail Industry
· Enriches customers retail experience with interactive and engaging digital solutions
· Helps the businesses to increase brand awareness, product sales as well as operational efficiency.
· Create a unobtrusive Omni-channel retail strategy
· Convert common customers into loyal customers by leaving a meaningful, lasting experience.
· Employee training and skills management, as it creates awareness about current job vacancies or provide staff training, improve employee competence and job satisfaction.
The growth of Digital Signage
Digital signage is a powerful tool in retail industry. But like the most technologies, digital signage also has to undergo numerous evolutionary stages.
IMS suggests that digital signage infrastructure’s global marketwas $5 billion in 2010. It may have reached a greater height now.
IMS’s projection of $7 billion in infrastructure by 2013 almost outlandish compared to ABI’s forecast of $4.5 billion in 2016.
These firms are certainly measuring different things in different ways. Both are subject to different biases and will introduce different errors based on their way of collecting data and calculations they applied.
The future of Digital Signage
It is predicted that by 2020 the digital signage will be a $20 billion industry. At a pace of 20% annually digital signage users are increasing.
In future, digital signage will get use in all types of other products, and it will continuously grow. The single screen with images, text will be old thing and the new era with digital signage, mobile, wearable technology will start. The world will become a global network of computers, data, databases, cameras and devices.
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