How to Create Effective Navigation Design?

There may be a number of websites and mobile application development companies USA. But not all websites and mobile apps are getting success. The role of navigation in both websites and mobile app is very important as this is the way of interaction between the user and the website or app.
Now we will discuss about only website, as it is must for any business, institution, or organization. The navigation acts like a foundation for a website. If the foundation of the building is not strong, the building will collapse, irrespective of how beautifully looking the website is.

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There are several rules that should be considered while developing a navigation design. Let’s see these rules-

1.    Finalize the Information Architecture(IA):

For a big website, finalizing the Information Architecture that is the content or information which will be on your website is the first thing you should do before designing the navigation. This will be helpful while creating the navigation as you can choose the important content that the visitors should visit first.

2.    Choose the Right Orientation:

As the computer screen is normally in the landscape format, keeping horizontal navigation makes sense. But as the trends are changing, we have to think about the category of your website before deciding the navigation.
The new eCommerce websites are coming to the market with the vertical navigation as it is easy to keep more titles and subtitles more conveniently.

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3.    Keep it Simple:

Simplicity is the key of navigation. The comfort of website for visitors depends upon the navigation. Having a crowded design with lots of choices will spoil the easiness of using the website.

4.    Use Titles and Sub-heading that are Common:

It is important to use the main titles and subheadings in the navigation list, which will be useful for the visitors to go to their desired content easily. The purpose of using general terms in the navigation which visitor can understand and lead to their desired destination will fulfil the visitor’s purpose of visiting the website.

5.    Lesser the Options, More Effectiveness:

Keep the number of menus less, but make it sufficient. The more menus you’ll create, the more complex your website will be. Creating sub-sections to the main menus is less complex to navigate the website.

6.    Consistency is Important:

The user friendly website is that which maintains the consistency all over the website. The same name, colour, font, design and style of the navigation should be maintained for all pages of the website.

Last But Not Least:

As the new technologies, and devices are having their own challenges, the rules for designing the navigation is also changing. The rule of horizontal navigation for responsive website is being broken by the eCommerce websites with the vertical navigation.

So there is not a single way for the perfect site navigation. But it depends upon the type of your site, purpose of creation, as well as the visitors you targeted for your site.

The universal navigation rule is the navigation should be simple, interactive, predictable and well organized.

Want to develop a website or mobile app for your business?

If yes, you are going in a right path. We are here to help you in your journey. FuGenX is one of the experienced Mobile apps development companies in nyc, as well as emerging Mobile app development companies in Chicago. We have developed 1000+ mobile apps as well as websites for clients all over the world.

Please reach us at fugenx.com or info@fugenx.com for world-class mobile app development and website development services and solutions.

Mobile Applications Helping Retailers to Achieve More Profit in their Business! Is it true?

 

Since mobile apps development companies USA as well as mobile apps are booming in every field of business, how retailers can be away from the fire of it? Mobile app becomes a success key in most of the businesses now days. The reason behind this is the increased usage of smartphones.

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A survey says that most of the people find mobile as a convenient and friendly way to surf than on computers. It is more convenient using a mobile app than a mobile website.

Many retailers like Amazon, eBay, Starbucks, Reevoo, and The Hunt, etc. are the famous online retailers whose success graph is increasing due to the launch of their mobile apps. But by following these big names, only creating new mobile app will not help you to get a good business, but you have to develop a good, and user-friendly app, with easy functionalities. Also you have to focus on various platforms of mobiles. Mainly you have to focus on iOS apps development, iPad apps development, Android apps development, etc. as these are the platforms of mobiles most of the people have.

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The app for your retail business can only be successful if from its UI/UX to its payment gateways, everything is perfect. Any single mistake can affect the friendliness of the app, and it will directly affect your business.

Firstly you have to understand the connection between mobile app and retail store –

•    The time spent by a person in finding the best online store through the web is increasing considerably
•    More than 70% people are using their smartphones, anytime, anywhere for shopping
•    People are feeling comfortable with mobile to surf as well as to do online shopping.
•    Nowadays, peopleare preferring to go with online transactions because of the increased security provided by the banks.
•    In providing the best ROI to the retailer among other marketing investments, the app is in top position.

So if you are thinking to develop an app for your retailing business, you need to remember about its design and features as well. From the above points, it may be clear to you that how mobile app is important for a retail business.

According to an EKN Mobility in Retail 2014 report, 77% of retailers believe store operations will benefit the most from mobility strategies.
“A mobile app is a huge opportunity for retailers to revolutionize how their employees work,” said Hugh Owen, Vice President of Mobile Products at MicroStrategy.

Now, we have to think that will it really increase the profit of your retailing business. Below points can clarify this doubt:

•    Mobile app is helpful in location-based marketing.
•    The app can attract customers with offers like reward points, and discounts.
•    Customer loyalty can be improved with mobile app
•    Business cost will be under control
•    Sale will increase, while out-of-stock will decrease as the manager can always keep an eye on the stock available
•    Manager can make faster and smarter decisions, as he will always be updated with the latest information

With the above strategies, many people in the retail industry are getting benefits, and they are taking their businesses to higher level.

The Last Word
So the question is to develop a new app for your retail business, or to rely on a website only? The fact is, the market is there for both, and your customers are using both, websites as well as mobile apps. But as the mobile, particularly the smartphone market is increasing, there is a need of developing an app for your business to compete with the others in the industry, and to cope up with the new challenges and as well as to increase your income.

Want to develop a mobile app for your retail business?
If yes, you are going in a right path. We are here to help you in your journey.  FuGenX is the one of best Mobile app development companies NYC, best mobile application development company in los angeles as well as one of the leading Mobile app development companies in Chicago, Washington etc. We have developed many successful retail apps, including India’s largest online grocery store, Big Basket.

Please reach us at fugenx.com or info@fugenx.com for world-class retail app development services.

The Amazing iPad Pro

Finally mobile application development companies USA got a new challenges with the latest eye blinking version of iPad Pro. On March 31,Apple released a new iPad Pro. The first iPad Proof 12.7 inch was released in November 2015 with the biggest iPad screen ever. From the birth of iPad that is from the five and a half year of first iPad release, iPad Pro is the most powerful Apple tablet.

The iPad Pro just got a little brother with the 9.7-inch screen. As with the 12.9 inch screen, the first version of iPad Pro was not very user friendly for most of the people. So Apple announced the iPad Pro with smaller screen, but it could be the best tablet till date.

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So let’s see the features of new iPad Pro.

Screen

The most fascinating feature of the first iPad Pro is its big 12.9inch screen. Yes, it’s the biggest screen ever for the iPads. It is nearly 78% bigger than the screen of iPad Air 2.
Now Apple has released iPad Pro with 9.7 inch screen, which will the best choice for the iPad lovers in terms of usage and portability.

Price

The 12.9 inch iPad Pro price is $799 for 32GB model, $949 for 128 GB model and $1,079 for 128 GB model and 4G LTE data. With 2732 x 2048 pixel density, it is better as compared to 2015 MacBook with Retina display. It has the most vivid Retina display ever. But this price doesn’t include any accessories, not even a keyboard.
Whereas 9.7 inch version costs nearly $200 less than the bigger version, with almost all identical features.

Operating System

Both versions of iPad Pro runs on mobile operating system iOS 9, the newest operating system of Apple. iPad Pro supports all features of iOS 9, including Split-Screen multitasking.

Camera

The high quality of both front and back cameras is the remarkable feature of iPad Pro. The 12.9 inch version has 8-megapixel iSight camera with facetime HD, exposure control and many other unique features.
The 9.7 inch iPad Pro comes with 12-megapixel iSight camera with live photos, 4K video and 240 – fps slow motion video feature.

Accessories

With the iPad Pro, Apple features a stylus called Apple Pencil and smart keyboard cover, provided the smart keyboard will only be available with US key layout. It is not available for the users in non-English speaking countries.

Memory

Both iPad Pro versions in Wi-Fi models are available in 32 GB, 128 GB and 256 GB models, but in Wi-Fi + cellular models, 12.9-inch iPad Pro is available in only 128GB and 256GB models.

iPad Pro power and battery

12.9 inch iPad Pro has built-in 38.5 watt-hour rechargeable lithium-polymer battery, whereas 9.7 version contains 27.5 watt-hour.
Apple claims that it will last for 10 hours for surfing the web on Wi-Fi, watching videos or listening to the music.

The Best Part of iPad Pro

The new iPAd Pro is the best and fastest among all tablets released till date. The newly featured Pencil stylus offers superior experience of sketching and drawing. Its battery life and cameras are the most fascinating features.

The Bad Part of iPad Pro

Very less apps are optimized during the launch to get the full advantage of the features of iPad Pro. Also it is not coming with any accessories. Also paying for accessories apart from the devicecosts nearlyequal to a high end laptop.

The Bottom Line

The iPad Pro will be worth if one will use its fullest features. The 9.7 inch version is more user friendly because of its screen size. Also it contains updated features than that of 12.9 inch iPad Pro.

Want to develop an app for iPad Pro?

If yes, FuGenX is here to help you. FuGenX is the best Mobile application development company in nyc as well as one of the best Mobile application development companies in Chicago, Washington etc. And it ranked in Top mobile application development company in los angeles. You can visit our website http://fugenx.com/ and you can reach us for your enquiries at info@fugenx.com.